Showing posts with label embodied cognition. Show all posts
Showing posts with label embodied cognition. Show all posts

Thursday, 28 May 2009

Mental Model Literature Review - Part 1

In this post I not only wish to contextually review the literature on mental models but also to define the use of the term that will be central to my first practical PhD project. Mental Models is unfortunately a term that has had its meaning diluted by non-cognitive science practioners such as Indi Young (more on this later). Therefore I will be exploring Mental Models firstly from a cognitive science perspective in order then to draw parallels and influences into Interaction Design. This post is not a defined thesis on my part but an attempt to draw together the essence of mental models. There will be theoretical holes in what I will post, so feel free to point them out. Look on what follows as simply my first attempt to stitch together my understanding of a very complex cognitive science discourse, from a discipline that is not my own. I will continue this literature review across several posts with the aim of refining my understanding.

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To begin with I am going to quote psychologist Kenneth Craik (1914-1945) from his 1943 book The Nature of Explanation. Craik is cited by cognitive scientist Johnson-Laird in his 1983 seminal work Mental Models as proposing the first modern hypothesis on humans being processors of information in order to understand phenomena.

”If the organism carries a “small-scale model” of external reality and of its own possible actions within its head, it is able to try out various alternatives, conclude which is the best of them, react to future situations before they arise, utilise knowledge of past events in dealing with present and future, and in every way to react in a much fuller, safer, and more competent manner to emergencies which face it.” (Craik, 1943, p57)

This statement was to open up a whole new area of research within the already new scientific discipline of cognitive science. By 1983 Mental Models research had two seminal works that explored this concept. Johnson-Laird proposed that the human mind uses propositional reasoning instead of reductive mathematical logic to understand phenomena. Gentner and Stevens, in their edited collection of papers, also entitled Mental Models, present a diverse range of views, including an early paper by Dr Donald Norman who here begins the discourse upon the Design Model. If Johnson-Laird proposes propositional reasoning, then Gentner and Stevens' book explores the structure of knowledge representations specific to different domains of application. Johnson-Laird states in introducing his book,

"The psychological core of understanding, I shall assume, consists in your having a 'working model' of the phenomenon in your mind. (…) you have a mental representation that serves as a model of an entity (…) A model has, in Craik’s phrase, a similar ‘relation-structure’ to the process it models, and hence it can be useful explanatorily; a simulation merely mimics the phenomenon without relying on a similar underlying relation-structure. Many of the models in people’s minds are little more than high-grade simulations, but they are none the less useful provided that the picture is accurate; all representations of physical phenomena necessarily contain an element of simulation." (Johnson-Laird, 1983, p2/4)

The importance here is that a 'relation-structure' the functionality of a cognitive conceptual model. To propose an explanation on how a phenomenom works, a model that is constructed by a person is NOT improved by them also trying to understand the specific context it is encountered in. The specific context is not transferable to another context but the mental model will be. The model will not be complete each time it is applied, but in Chomsky's term 'explanatory adequate'. To Johnson-Laird because a mental model is constructed by mental logic, mental logic has six main problems. Inference, formulation and deduction all are contributory to the empirical nature of mental logic. He lists the problems as (pp39-40):

  1. People make fallacious inferences.

  2. Which logic, or logics, are to be found in the mind?

  3. How is logic formulated in the mind?

  4. How does a system of logic arise in the mind?

  5. What evidence there is about the psychology of reasoning suggests that deductions are not immune to the content of the premises.

  6. People follow extra-logical heuristics when they make spontaneous inferences.


People's powers of deriving a reasoned solution based upon a premise they have, or from precedence is strongly affected by their own cognition that is deceptive. Mental models, although helpful to understanding a phenomenon, are inherently 'incomplete' (Johnson-Laird, 1983)(Norman, 1983), 'doubtful validity' (Norman, 1983), 'fragmentary' (Norman, 1998), 'dynamically constructed' (Preece et al, 1995), and 'not always correct' (Gentner and Gentner, 1983). As Johnson-Laird argues, the formulation of a mental model to understand a phenomenon is 'propositional reasoning' on behalf of each individual. Norman explains this in more accessible terms:


"The power of mental models is that they let you figure out what would happen in novel situations. Or, if you are actually doing the task and there is a problem, they let you figure out what is happening. If the model is wrong you will be wrong too." (Norman, 1998, p71)


If the person's proposition regarding the causality, relationships and mechanisms within a phenomenon encountered is poorly appreciated then their understanding of that phenomenon will not work. But an incomplete proposition that does capture the behaviour of that phenomenon, that for them represents the causality and mechanisms of that phenomenon based upon previous experiences, or from fragmentary experiences of aspects of similar phenomena, can arrive at an 'explanatory adequate' mental model. This is why Norman describes the human mental process as "unscientific" that supports Johnson-Laird's argument that humans do not use reductive mathematical logic as the brain is a computer. In their book The Embodied Mind Varelo et al refer to phenomenologist Edmund Husserl (1859-1938) to contextualise human cognition from a different perspective, where a human's 'sensorimotor capacities' is enabling enough to successfully interact within an environment with the phenomenon. According to their thesis Husserl claimed


"that to understand cognition, we cannot take the world naively but must see it instead as having the mark of our own structure. He also took the second step, at least partially, in realizing that that structure (the first step) was something that he was cognizing with his own mind.(…)He explicitly focused on the experience of consciousness in what he called the “lived-world.” The lived world is not the naive, theoretical conception of the world found in the natural attitude. It is, rather, the everyday social world, in which theory is always directed toward some practical end. Husserl argued that all reflection, all theoretical activity, including science, presupposes the life-world as a background. The task of the phenomenologist now became the analysis of the essential relation between consciousness, experience, and this life-world.” (Varelo et al, 1996, pp16-17)


For each person to construct a mental model of a phenomenon based upon proposition reasoning, entails them cognizing the problem from their previous experiences built into a appropriate functional model (Preece et al, 1995) developed from existing knowledge of a similar context. As a mental model is a dynamic conceptual tool to solve a problem within a phenomena, they can be be said to be drawn from Husserl's concept of the 'lived-world'.

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References



See Design Model - statement for list of references cited in this post.


Wednesday, 13 May 2009

Design Model - statement



Literature Review


As my literature review has come to its current end on Mental Models I will now, over the next week, use this blog and my PhD Project Blog as a sounding board to synthesise all the cognitive science research I've engaged in since February. The forthcoming posts will hopefully inform a paper that will theoretically under-pin my first practical design project as part of my PhD. Please feel free to comment and make suggestions as I shape my understanding of Mental Models from a visual communication perspective. The main cognitive literature I have read and will use can be found at the bottom of this post. I will list the embodied cognition literature in a separate post.

Design Model


My desire is to creatively experiment through interactive design prototyping what Donald Norman describes as the Design Model. This is a designer's cognitive model of how an interactive product's functionality can be visually, spatially and temporally represented so that a user can operate the interactive product. The Design Model, a conceptual visualization on the designer's part, helps solicit the correct design choices to allow a user to use and experience the interactive product easily. The interactivity of the product is architectured in such a way to be implemented through coding and algorithms. This mechanistic programming of interaction may be HOW the product works, but the user won't understand how a product works from an implementation perspective.

User's Cognition


Users understand that an interactive product has to be experienced, and that causality affords decision-making as to how to use a product. Through cause and effect, prior experience and varying degrees of cognitive problem-solving, user's individually discover their method for understanding how to use the product. User's may all be able to use the same interactive product, but if asked HOW it works they will not be able to explain it based upon how implementally it was coded. They each will approximate a model of HOW they understand it works. As the cognitive science literature points out this user model will probably be fallacious, inferred, deduced, inaccurate and contradictory; but by constructing the cognitive model the user reasons how to use the interactive product. This user cognitive model is referred to as a user's Mental Model.

Objective


In my posts I will unpack these cognitive models in order to understand how to improve understanding of the Design Model in order to add to the sparse literature within interaction design and visual communication disciplines. Firstly I will process the cognitive science literature on mental models to ground myself in understanding HOW a user processes causal information. I will then post, as an alternative cognitive perspective, on how embodied cognition may view the same subject. Throughout I will be expanding upon what has been written about the Design Model.

Terminology


To end I just need to clarify my use of the terminology regarding Design Model. As with any subject that sits across disciplines people arrive at the same or similar concepts using different terminology. In trying to avoid a taxonomic history I will keep things simple. Norman uses the term design model (Norman, 1998) whilst interaction designer Alan Cooper calls it a representational model (Cooper et al, 2008). Cooper also refers to Norman's term as a designer's model. An earlier term from the Eighties used in the context of a designer was a "UCM" or user's conceptual model (Young, 1983).

To keep things simple within my research I will now only use Norman's term Design Model. I choose Norman's term as it is the simplest term to describe what all three describe, and a term that is devoid of personal individual ownership.

References:



COOPER, A., REIMAN, R. and CRONIN, D. (2007) About Face 3: The Essentials of Interaction Design. Indianapolis: Wiley Publishing Inc.

CRAIK, K.J.W. (1943) The Nature of Explanation. Cambridge: Cambridge University Press

de KLEER, J. and SEELY BROWN, J. (1983) Assumptions and Ambiguities in Mechanistic Mental Models. In D. GENTNER, and A.L. STEVENS, eds. Mental Models. Lawrence Erlbaum Associates Inc. pp155-190

GENTNER, D. and STEVENS, A.L. (1983) Introduction. In D. GENTNER, and A.L. STEVENS, eds. Mental Models. Lawrence Erlbaum Associates Inc. pp1-6

GENTNER, D. & GENTNER D.R. (1983) Flowing Waters or Teeming Crowds: Mental Models of Electricity. In D. GENTNER, and A.L. STEVENS, eds. Mental Models. Lawrence Erlbaum Associates Inc. pp99-129

JOHNSON-LAIRD, P.N. (1983) Mental Models. Cambridge: University Press.

MARR, D. (1982) Vision: A Computational Investigation into the Human Representation and Processing of Visual Information. New York: W.H. Freeman and Company.

NORMAN, D.A. (1983) Some observations on Mental Models. In D. GENTNER, and A.L. STEVENS, eds. Mental Models. Lawrence Erlbaum Associates Inc. pp7-14

NORMAN, D.A. (1998) The Design of Everyday Things. MIT Press

PREECE, J., ROGERS, Y., SHARP, H., BENYON, D., HOLLAND, S., & CAREY, T. (1995) Human-Computer Interaction. Addison-Wesley Publishing Company

PREECE, J., ROGERS, Y. & SHARP, H. (2002) Interaction Design: Beyond Human-Computer Interaction. John Wiley & Sons, Inc

SPOOL, J. (2008) SpoolCast: Reviewing Mental Models with Indi Young [online]. [Accessed 13 May 2008]. Available from World Wide Web: [Podcast]

VARELO,J., THOMPSON, E. and ROSCH,E. (1996) The Embodied Mind: Cognitive Science and Human Experience. Cambridge, Mass.: MIT Press

WILLIAMS, M.D., HOLLAN, J.D. and STEVENS, A.L. (1983) Human Reasoning About a Simple Physical System. In D. GENTNER, and A.L. STEVENS, eds. Mental Models. Lawrence Erlbaum Associates Inc. pp131-153

YOUNG, R.M. (1983) Surrogates and Mappings: Two Kinds of Conceptual Models for Interactive Devices. In D. GENTNER, and A.L. STEVENS, eds. Mental Models. Lawrence Erlbaum Associates Inc. pp35-52

YOUNG, I. (2008) Mental Models: Aligning Design Strategy with Human Behavior. Rosenfeld Media

Wednesday, 22 April 2009

Mental Models: Aligning Design Strategy with Human Behavior

I will be posting again soon with my theorising upon mental models and designers models. I am just completing my literature review and the next stage will be processing the theory and synthesising it to a visual communication application. Just as I am pulling the last main sources (see PhD project blog) I found this new book which may provide a missing bridge between cognitive science and design.

Young, I. (2008) Mental Models: Aligning Design Strategy with Human Behavior. Rosenfeld Media


I have also located a set of papers on embodied cognition too which I need to read. There is a good reading list available from this link. I have downloaded some of the papers already, but if Mark could let me know if there are any he would recommend that would be great.